Personally, I've loved jewelry since I was a little girl. For a long time, I too bought cheap fashion jewelry again and again, only to find out in the end that it was scratched, discolored or deformed after a few days. But probably the most negative quality of cheap jewelery for me is the bad smell, which it takes on after only a few days. I'm sure you're clamoring in agreement now that you know exactly what I mean and you know this problem all too well. This aspect changed my attitude towards jewelry. Today I prefer to buy a little less jewelry, but this one with care. I enjoy the selection process. Once the decision has been made, I eagerly await the delivery and can hardly wait to hold my chosen piece of jewelery in my hands. I've been more aware of my jewelry ever since. I often associate emotional moments with him and have stories about it.
But my environment also reacts much more positively to the high-quality jewelry - one is asked about it much more often.
All of these aspects and my personal experience with jewelry has led me to fill what I believe is a void in the commercial jewelry trade: Sterling Silver and Eco Gold Handmade Jewelry using only natural gemstones . And although we pay our partners fairly and act sustainably, our jewelry is still affordable. Why is that? We keep our fixed costs low. There is no rent for shops and there is no expensive marketing machinery like the big brands.
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